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Kriti Chaudhary heads business development and strategy for Vedic Lifesciences (Mumbai, India), one of the most experienced contract research organizations (CROs) serving the dietary supplement industry. A pharmacist-MBA by education, Chaudhary has a keen interest in nutraceutical product development, clinical research trends, and functional food innovation. Vedic Lifesciences not only helps ingredient and finished-product companies with clinical trials and animal studies but also calls itself the “Claims Guru”—an advisor of claims and how to substantiate them. In the past two decades, Vedic has conducted and published work in health areas such as joint health, cognition, gut health, sports performance, heart health, and many others. Visit https://www.vediclifesciences.com and firstname.lastname@example.org.