Becky Wright

Becky Wright has more than 20 years of experience in the nutritional field as a writer and marketer. For the first part of her career, she spent 13 years as the editor of an industry trade publication called Nutraceuticals World. Most recently, she served as marketing manager, innovation, at OmniActive Health Technologies, and before that as director of marketing and communications for Aker BioMarine’s Superba krill oil brand. She currently runs Wright On Marketing & Communications, a small independent agency that offers a variety of marketing and communication services to clients, with a particular emphasis on the nutraceuticals market. She can be reached at becky@wrightonmarketing.com.

Articles by Becky Wright

Omega-3 innovation is high, from plant-based options to better delivery, boosted bioavailabilty, and higher concentrations made easier.

Are the omega-3 industry’s best years ahead? Many experts think so.

ByBecky Wright

October 19th 2020

Omega-3 innovation is high, from plant-based options to better delivery, boosted bioavailability, and higher concentrations made easier.

Antioxidants in 2020: Their next phase of growth

ByBecky Wright

July 9th 2020

Navigating the current market using a healthy dose of hindsight, antioxidants are well positioned to write a new chapter in their next phase of growth.

Algae’s future in food

ByBecky Wright

June 9th 2020

How are algae ingredients making food functional?

Nutritional psychiatry is one of the growing fields shaping the brain health supplements market

ByBecky Wright

April 23rd 2020

The burgeoning field of Nutritional Psychiatry is finding that there are many consequences and correlations between what you eat, how you feel, and how you ultimately behave.

Digestive Health: Powered by probiotics and gut-friendly food

ByBecky Wright

April 22nd 2020

Digestive health market snapshot: The mainstays of the digestive health market are holding strong.

Algae is a growing health and nutrition solution with sustainable benefits

ByBecky Wright

April 9th 2020

Marine ingredients like algae and their derivatives possess potential that has other nutraceuticals green, red, and brown with envy.

Heart health: A crowded, competitive, and niche market for supplements

ByBecky Wright

April 1st 2020

Heart health is a solid category where natural solutions have found fertile ground for the last several years. But it is also crowded and very generic.

Krill-Based Research Initiatives Will Strengthen Industry Sustainability

ByBecky Wright

December 15th 2015

Researchers from the newly formed Antarctic Wildlife Research Fund embark on krill-based research initiatives that will further strengthen sustainable management of the fishery and the omega-3 ingredients industry as a whole.