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Anand Swaroop, PhD, is a biochemist, president of the evidence-based nutritional ingredient supplier Cepham (Somerset, NJ), and co-founder of Nutrify Today. He earned a Master of Science degree in biochemistry and a doctorate in chemistry from the University of Allahabad, one of India’s most esteemed universities. After a decade in the pharmaceutical industry, he left a lucrative career to devote his expertise to bringing traditional Ayurvedic ingredients from India to the United States. For the next 20 years he developed innovative ingredients for the natural product industry through Cepham. Swaroop’s diverse experience in research, quality assurance, product development, manufacturing, and marketing has given him a unique and multidisciplinary perspective on the industry. Today, he shares his insights and knowledge with entrepreneurs and scientists through Nutrify Today—a one-stop business development platform for the natural products industry that helps facilitate and launch innovative, evidence-based nutraceutical business ideas worldwide—with the vision that healthy people can produce healthy societies. In addition to being an entrepreneur and leader in the pharmaceutical and nutraceutical industries, Swaroop was selected as a Fellow of the American College of Nutrition in 2016. He is a highly sought-after speaker at national and international scientific and business conferences and has written many textbooks on biochemistry, supply chain management, and functional foods and ingredients, and is the author of multiple peer-reviewed publications. Swaroop currently serves as a member of the task force constituted by the government of India to recommend the development of Ayurvedic medicine for India’s nutraceutical sector and for other countries worldwide.