Vitiva Rosemary Extracts Meet EU Antioxidant Directives

Vitiva (Markovci, Slovenia) has announced that its branded rosemary extracts-VivOx, INOLENS, and SyneROX-are now in compliant with EU directives (2010/67/EU and 2010/69/EU) on rosemary purity and application ranges as antioxidants.

Ohad Cohen, CEO of Vitiva, had this to say about the implications of rosemary being recognized by the EU as a standardized antioxidant:

“Adding rosemary extract to approved food additives in the antioxidant category significantly expands the horizons of its use and brings the benefits of this natural and potent ingredient to a wide EU audience, which is in constant quest for friendly label products with a natural image. The long-awaited move of the EU legislation community to accept carnosic acid and carnosol-based rosemary extract as a safe natural alternative to synthetic antioxidants, will allow food manufacturers to significantly expand their food portfolio by launching high quality and innovative products with a natural image. Now that our customers are finally able to complete important projects and launch new products with our extensive oxidation management systems, I anticipate a large number of new product launches in Europe during 2011."

More information on the company’s rosemary extracts and their applications can be found here.