Tropicana Makes Fruit Fun with “Tropolis” Squeezable Snack

It comes as no surprise that fruit and vegetable intake is low in the United States. But good news is coming from PepsiCo (Purchase, NY), which appears willing to help incorporate these food groups back into children’s diets.

The food and beverage manufacturer recently announced that Tropicana Products Inc. (Chicago), a PepsiCo subsidiary, will enter 2011 with the launch of Tropicana Tropicalis, a children’s fruit snack.

Tropicana Tropolis is a squeezable fruit snack delivered in colorful pouches in three different flavors: CherryWorld, GrapeWorld, and AppleWorld.

“For kids, we want Tropicana Tropolis to be all about making fruit fun and being drawn into ‘a world of good’,” said Memo Maquivar, Tropicana vice president of marketing.

The product, which is made with real fruits, provides “…a good source of fiber, and offers 100 percent of the recommended daily value of vitamin C, with no added sugars, artificial sweeteners or high fructose corn syrup; and no artificial flavors, colors or preservatives.”

Tropicana Tropolis will be available in select U.S. markets starting in January 2011.