The Nutritional Outlook Podcast Episode 30: Rockstar energy claim substantiation and use of nutraceutical ingredients
Danielle Barbaro is the Vice President of PepsiCo’s North America Beverages R&D with over 20 years of experience.As the North American region lead, she serves as the primary point of contact, supporting in-market product and all innovation for North American business.
Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.
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