SupplySide Marketplace Review: Flavor Masking for Protein

Consumers are looking for healthy beverages with targeted benefits.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

Looking beyond weight loss when formulating weight management products.

TurtleTree has announced its first commercial partnership with Cadence Performance Coffee, which will commercialize a functional espresso shot that contains TurtleTree’s LF+ lactoferrin ingredient.

The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.

As consumers embrace active lifestyles and a long-view on health, sports nutrition and weight management products have an opportunity for continued growth.