Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
|Articles|May 22, 2012
SupplySide MarketPlace Report: New Immune Supplements Brand
The SmartMune line features adult, children, and other specialty formulas.
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A new supplements brand featuring Biothera’s (Eagan, MN) Wellmune WGP beta-glucan ingredient from Saccharomyces cerevisiae is designed to strengthen the body’s key immune responses. In addition to adult and children formulas, the SmartMune line features a stress-relief version formulated with Relora, an ingredient that alleviates stress; as well as a topical product with beauty benefits because “the quality of your skin and nails is related to the strength of your immune system.”
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