Special K Increases Fiber Content

March 25, 2011

All products are now marketed as a “good source of fiber” and contain 3 g per serving.

Kellogg’s Special K brand has upped the fiber content of its entire cereal bar portfolio. All products are now marketed as a “good source of fiber” and contain 3 g per serving.

In addition, Kellogg’s has added two new cereal bar flavors to the line-Chocolately Chip Cookie and Raspberry Cheesecake. Other flavors that received a fiber update include Blueberry, Chocolately Drizzle, Chocolatey Pretzel, Honey Nut, Peaches & Berries, Strawberry, and Vanilla Crisp.

The fiber hike is being marketed to weight-conscious consumers. “Increasing the amount of fiber in our Special K cereal bars to 3 g and adding new Chocolatey Chip Cookie and Raspberry Cheesecake varieties gives consumers more delicious options for meeting their fiber and weight-management needs,” said Marisa Thompson, director of Kellogg Wholesome Snacks.

The company adds that fewer than one in 10 Americans get enough fiber on a daily basis, and that fiber is associated with lower body weight measures in U.S. adults.