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Baker Dillon senior vice president Sheldon Baker has been announced as a speaker at the 6th Nutra India Summit in Mumbai on February 15-18.
Baker Dillon senior vice president Sheldon Baker has been announced as a speaker at the 6th Nutra India Summit in Mumbai on February 15-18. The event targets the nutraceutical, functional foods, supplements, and health food industries.
Baker will speak to attendees about the importance and strategy of marketing to the North American market. “Many companies from India, as well as parts of Asia, who want to enter the North American supplement marketplace from abroad must recognize that there are cultural distinctions that can impact the marketing approach both short- and long-term,” he says.
“Furthermore, most companies have limited knowledge or experience about how supplement ingredients and retail products are distributed and sold in the United States. In the end, a lot of time and money is invested, only to fall short of expectations on successful new marketplace expansion. It is imperative for companies that say they want to be a supplement leader to take the necessary and strategic steps to position themselves correctly with the proper look and feel in order to move to the North American forefront.”
Baker Dillon is an award-winning marketing, advertising, and public relations firm for the nutraceuticals industry.