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Sweet Green Fields is now selling accounts for stevia extracts from its U.S. stevia farms.
Sweet Green Fields (SGF; Bellingham, WA) is now selling accounts for its locally grown stevia extracts. Under the “Select Fields Program,” manufacturers can obtain stevia extracts from SGF crops grown in North Carolina and Georgia.
Stevia (Stevia rebaudiana) is an herb that bears an unusually sweet taste, which makes it suitable for replacing sugar and artificial sweeteners in foods and beverages. Years of R&D have allowed stevia suppliers to improve the taste of stevia-it usually carries bitter licorice notes-through plant breeding processes.
“Over the past two years, our customers have requested we secure our U.S.-grown, high quality stevia crop for their product needs,” says Sweet Green Fields CEO Dean Francis. “With the Select Fields Program, we will provide food and beverage manufacturers with a partnership approach to the procurement of their stevia extracts and where applicable, allow them to leverage the U.S. grown story as they see fit for their product line.”
Consumer demand for locally grown products partly stems from increased concern around food safety and traceability, but it’s also a result of interest in supporting the local economy and family farms.
Even though stevia carries strong branding as a natural sweetening alternative, it is usually harvested in South America and Asia.