The firm says research has shown these compounds support the structure and function of the colon.
A new extract on the market is derived from purple corn, which ingredient supplier ASI International (Watchung, NJ) says is one of the richest natural sources of anthocyanins. The company says purple corn is especially abundant in anthocyanidins peonidin, pelargonidin, and cyaniding-3-glucoside. The firm says research has shown these compounds support the structure and function of the colon.
“Colon health has become extremely prominent in recent years, largely through awareness efforts of the Centers for Disease Control,” says Andrea Larbig, ASI marketing director. She points to a 2008 study published in the Journal of Agricultural and Food Chemistry (Jing P et al., “Structure-function relationships of anthocyanins from various anthocyanin-rich extracts on the inhibition of colon cancer cell growth”). This study indicated that purple corn extract was the most potent among extracts compared in the study for inhibiting growth activity, which the study authors says suggests that purple corn extract’s “cyaniding glycoside anthocyanins may be effective chemoprotective compounds.
The purple corn extract is food-grade, GMO free, non-irradiated or ETO treated, and does not contain gluten or allergens.