PureCircle Gets Intellectual Property Rights for New Stevia Variety

August 26, 2011

PureCircle Star 1 is a higher-quality stevia product because it contains a higher total steviol glycoside content, particularly rebaudioside A.

PureCircle (Chicago) has received intellectual property rights by China for its new proprietary stevia variety PureCircle Star 1. The rights were conferred by China’s Jiangxi Agricultural Crop Audit Committee.

According to the company, PureCircle Star 1 is a higher-quality stevia product because it contains a higher total steviol glycoside content, particularly rebaudioside A, thanks to cross-breeding of various stevia plants. The company says this results in a greater leaf yield and refining efficiencies. Specifically, it says that in comparison tests, PureCircle Star 1 had a 33% greater yield from dry leaf.

PureCircle is already working with farmers in China to plant the new stevia. It says that to date, it has been planted in 46 hectares of land, with plans for expansion.