Probiotics Supplier Launches Yogurt at Wal-Mart

Probiotics supplier Ganeden Biotech’s (Cleveland) Ganeden BC 30 Bacillus coagulans strain has debuted in a new yogurt, under the brand name enLiven, at Wal-Mart.

“We believe Wal-Mart shoppers will enjoy our tasty new enLiven yogurt with beneficial probiotics, as it is not only good for you and your whole family, but it is affordably priced to help save you money,” says Carl Freund, vice president of consumer products at Ganeden.

He adds that enLiven is lower in price, sodium, and fat than other leading yogurt brands.