Private-Label Brands Changing Consumer Shopping Habits
Up to 44% of consumers believe that private-label products are of better quality today compared to five years ago, according to market research firm Mintel International.
Up to 44% of consumers believe that private-label products are of better quality today compared to five years ago, according to market research firm Mintel International.
“The private-label market has enjoyed sales growth in recent years that isn’t likely to decrease in the near future,” it says. “Private-label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets.”
Only 19% of consumers believe it’s worth paying more for name-brand products, says Mintel. For instance, when it comes to dairy products, nearly 62% of consumers believe there’s no quality difference between private-label and name brands. “With the exceptions of drinks and personal care products, most consumers believe that private-label options are of equal quality to nationally branded products,” says Fiona O’Donnell, a senior analyst at Mintel.
“Private-label brands are overcoming the stigma once associated with ‘generic’ products,” says O’Donnell. “Even though the recession has ended and consumers may be in a better position financially to return to name brands, it’s likely that many will continue to buy brand staples that are of equal quality.”
The Nutritional Outlook Podcast Episode 39: Nutritional Outlook's Ingredients to Watch in 2025
February 25th 2025In this episode, Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2025.
