Piveg Trademarks I-Z Zeaxanthin

September 21, 2010

Piveg Inc. (Celaya, Mexico) has trademarked its I-Z zeaxanthin. The company has produced zeaxanthin isomer from marigolds for nutritional eye health applications since 1999. 'Newer participants in the carotenoid and zeaxanthin field are confusing customers with claims and product nomenclatures that have in fact been available in the industry for years,' says company CEO Roberto Espinoza.

Piveg Inc. (Celaya, Mexico) has trademarked its I-Z zeaxanthin. The company has produced zeaxanthin isomer from marigolds for nutritional eye health applications since 1999. 'Newer participants in the carotenoid and zeaxanthin field are confusing customers with claims and product nomenclatures that have in fact been available in the industry for years,' says company CEO Roberto Espinoza.

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