
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Fun Fact! The pawpaw tree produces the largest edible fruit native to North America.
The pawpaw tree produces the largest edible fruit native to North America. It is the only temperate plant within the Annonaceae family of plants which includes many tropical fruits such as cherimoya, which is native to Ecuador and Peru. Pawpaw trees grow naturally in 26 states throughout the Eastern U.S., and in Southwestern Ontario, Canada.






