“Nutritious” Vitaminwater Ad Banned
A beverage cannot be "nutritious" if it has 23 grams of sugar, says the U.K. Advertising Standards Agency.
The U.K. Advertising Standards Authority (the ASA; London) has banned an ad for Vitaminwater, stating that the beverage brand cannot be labeled “nutritious.”
The Vitaminwater ad ran in a U.K. poster campaign with the tag line “enhanced hydration for the nation-delicious and nutritious,” according to the Guardian newspaper.
In response to Vitaminwater owner Coca-Cola’s (Atlanta) contention that “meaningful quantities” of nutrients like vitamin C and B vitamins exist in the beverage, the ASA holds that the slogan is misleading due to 23 g of sugar in each 500-ml bottle.
“The ASA noted that on the basis of a 100ml serving the amount of sugar was ‘relatively low’ compared with some other drinks,” reported the Guardian. “However, it was sold in a 500-ml size-containing more than a quarter of the recommended daily intake of sugar-which consumers would consider to be a single serving.”
Judge denies CRN’s motion for preliminary injunction but its lawsuit against NY state will proceed
April 23rd 2024The judge in CRN's lawsuit against NY state's law banning the sale of weight management and muscle building supplements to minors has denied its motion for a preliminary injunction, but determined that CRN has standing to sue on behalf of its members.
CRN NY State lawsuit update: Dispatch from SupplySide East 2024
April 18th 2024CRN's Steve Mister updates Nutritional Outlook about its ongoing litigation against NY State. The organization sued the state to prevent the enforcement of law that bans sale of weight management supplements to minors.
U.S. Hemp Authority announces Adult Use Hemp Product Certification Program
April 15th 2024The U.S. Hemp Authority (USHA) has announced the launch of its Adult Use Hemp Product Certification Program in an effort to “reshape public policy around hemp, and to build confidence among retailers and consumers alike.”
