NPF Monitors Product Advertising with “Truth in Advertising” Program

February 14, 2011

The Natural Products Foundation is helping to clean up industry of illegal marketing claims by conducting its own voluntary product reviews.

The Natural Products Foundation (NPF; Washington, DC) is helping to clean up industry of illegal marketing claims (i.e. those that claim mitigation or treatment of a disease) by conducting its own voluntary product reviews. The organization’s “Truth in Advertising” program voluntarily reviewed 60 cases-50 of which resulted in explicit warning letters from the group.

“We are extremely encouraged by the feedback and responses we have received for the Truth in Advertising program,” said Deb Knowles, executive director at NPF. “Many of the problems we face have simple remedies, and most companies are happy to adjust and revamp ads when necessary. Their willingness to do the right thing makes our job that much easier. The Foundation wants to make sure that good, honest supplement companies aren't capsized by misguided claims and promotions.”

There were, however, 12 cases in which companies appeared unwilling to correct their claims. NPF notified the FTC of these companies.

NPF’s “Truth in Advertising” reviews are also available upon request. More resources on proper advertising compliance are available at NPF’s website.

NPF is a partner of the Natural Products Association (Washington, DC).