New Tart Cherry Juice Touts Its ORAC over Pomegranate, Juice

Old Orchard Brands is marketing its new tart cherry juices, called Very Cherre, as a good antioxidant source. The juice labels call out the products’ Oxygen Radical Absorbance Capacity (ORAC) value, which the company says is between 3000-5000 ORAC units per 8-oz serving and nearly twice the amount found in the leading pomegranate juice.

The line, available in 64-oz bottles, is available in four flavors: tart cherry, tart cherry/blueberry, tart cherry/cranberry, and tart cherry/pomegranate. All of the juices are said to be made from 100% juice and contain no artificial colors, flavors, preservatives, or added sugars.

The brand says its goal is to bring tart cherry juice to a broader audience. “Tart cherry juice has traditionally been found at holistic food stores and seasonal fruit markets,” says Mark Saur, president and founder of Old Orchard Brands. “Even if consumers found it, they’d be forced to mix expensive concentrates at home, with varied results. We’re celebrating the original ‘superfruit’ by introducing a pure tart cherry juice that is affordable, convenient, and widely accessible to consumers.”