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New proteins are set to become a $2.5 billion business this decade, according to a new report from New Nutrition Business.
New proteins are set to become a $2.5 billion business this decade, according to a new report from New Nutrition Business. Part of this success stems from protein’s expanding presence in markets besides bodybuilding and athletics, such as weight management and senior nutrition.
Among the report’s comments:
To overcome challenges, choosing the right form of protein is crucial, says New Nutrition Business. Although bars and beverages are typically the most common way of delivering high protein doses, these may not be the formats that consumers most identify with protein.
The report also notes that new proteins such as Quorn, which offers a fungi-based protein source, will see increasing global demand as consumers search for healthier protein sources.
“Quorn and other novel protein sources-such as those being commercialized from fermented algae, are well-placed to benefit from dramatically growing global demand for protein, driven by newly wealthy countries such as China and India,” states the report.
Cost will also play a role. “Surging prices for animal proteins-which reached record highs in 2010-are forecast to increase. This will create consumer demand for alternative sources of protein that are more affordable than animal sources-and may well be the mass-market opportunity.”