Natural Products Foundation Met FTC to Discuss Misleading Ads


In a December 2011 meeting, the NPF requested FTC action on 22 misleading advertisements.

The Natural Products Foundation (NPF) tracks down and monitors misleading dietary supplement ads through its Truth in Advertising program. In 2011, the organization mailed 85 warning letters to misleading dietary supplement advertisers and most of them ultimately put their ads into compliance.

The NPF now says that its legal advisory council chairman, Marc Ullman, met with the FTC’s Richard Cleland on December 19, 2011, to discuss 22 non-compliant advertisers. All advertisers failed to put their ad claims into compliance after being contacted by the NPF Truth in Advertising program and now the NPF has requested disciplinary action from FTC.

“Anytime that a senior representative of the FTC is willing to take time out of their incredibly busy schedule to review the work that we are doing within the [Truth in Advertising] program, we are getting the kind of feedback that underscores how important self-regulation is in today’s regulatory climate,” said Ullman.

For more information about the Truth in Advertising program and how to keep your marketing claims in check, visit the link above.

The NPF legal advisory council is headed by Marc Ullman (Ullman, Sharpio &Ullman; New York City), Jackie Kuler (Gronek & Associates; Chicago), and Nicholas Licato (Nexgen Pharma; Irvine, CA).

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