Natural Product Investment Hot Spot: Vision quest

Five targets for investors’ health and wellness dollars.

They say the first thing to go as you age is your eyesight. And yet the loss of independence and engagement with the world that such a loss entails has consumers on the lookout (ahem!) for vision-boosting supplements. Fortunately for marketers in the eye-health space, mounting studies that link antioxidant carotenoids to improved ocular health mean that “nutrients like astaxanthin, zeaxanthin, and luteins continue to be of interest,” Ferrier says.

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