Natural Product Investment Hot Spot: Forever young

Five targets for investors’ health and wellness dollars.

While “antiaging” has been a common refrain in the “supplement vernacular,” as Grant Ferrier, principal and CEO, Nutrition Capital Network (NCN; San Diego), calls it, for more than a decade now, investors-and consumers-are thinking beyond old-school wrinkle creams and beauty potions. “Today,” Ferrier claims, “antiaging is increasingly being viewed in terms of quality of life and those attributes that make life worth living”-many of which supplements can address.

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