We asked longtime natural products consultant Bob Burke for his best bets.
Consultant Bob Burke: "When I started consulting 18 years ago, the nutrition bar category seemed mature and “over-SKUed.” Then along came the Lärabar and it was a home run and they sold it to General Mills. And then along came the Kind bar and the ProBar and ThinkThin. The fundamental need for something portable, convenient, and healthier than a Snickers bar is a big need for a lot of people. There’s even the Epic bar, a meat bar. All of these different things that have come out to fill the fundamental need of convenient, portable, relatively inexpensive, etc.-look at all the permutations it’s taken over the years."
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The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.