Marketing Firm IMG Rebrands as BrandHive
The name complements the company’s new vision statement, which is “Creating Healthy Buzz.”
Integrated Marketing Group (Salt Lake City), a public relations, media, and strategic branding firm specializing in the natural products sector, has rebranded itself with a new name: BrandHive. The name complements the company’s new vision statement, which is “Creating Healthy Buzz.”
“BrandHive clients will continue to benefit from our longstanding industry relationships and the decades of experience our team has in the dietary supplement, personal care, functional foods, and healthy beverages sectors,” says cofounder and creative director Matt Aller.
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April 26th 2024Health-minded consumers, especially Generation Z, value nutraceutical companies with sustainability embedded into their corporate philosophy—from product development to packaging. This article discusses how responsible companies are responding to the consumer call for greater sustainability by implementing environmentally friendly manufacturing practices that ultimately lead to waste reduction, improved supplier communications and lower supply chain risk. Those who have taken steps to demonstrate a genuine commitment to sustainability are standing out with improved outcomes for all.
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