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|Articles|May 31, 2011

Learn How to Launch a Dietary Supplement Product, from the FTC’s Point of View

Speaker Rich Cleland is chief investigator of the consumer protection office at the FTC.

Launching a dietary supplement product? Need to know how to make health claims that meet the FTC’s muster? Then register for this webcast, taking place June 9.

Speaker Rich Cleland is chief investigator of the consumer protection office at the FTC. With nearly 30 years of experience as a government regulator, with most of that time looking at health claims, Cleland has investigated and prosecuted scores of cases against dietary supplement companies.

In this session, Cleland will discuss background research, experts, lawyers, study protocols, creating and updating substantiation files, and making sure that marketing is consistent with the science.

This webcast will raise questions that companies should be asking themselves through product development, testing, and marketing that will increase the likelihood that if someone does challenge your substantiation, it will meet that challenge.

Learn how to do it right.

This session is sponsored by the United Natural Products Alliance. Click here to register.


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