Lawsuit Says Kashi’s “All Natural” Claims Should Not Apply to Specialty Ingredients Like Plant Sterols

September 19, 2011

The lawsuit argues that certain ingredients in the products do not merit the claim.

Kashi Co. and its parent company Kellogg Co. are the target of a new class action lawsuit that accuses the brand of stating that its products are “all natural,” arguing that certain ingredients in the products do not merit the claim. “Unnatural substances” in contention include bromelain, plant sterols, potassium bicarbonate, xanthan gum, yeast extract, inulin, cholecalciferol, ascorbic acid, calcium caseinate, lactic acid, high oleic safflower oil, and certain soy products.

The story was reported by FDA Law Blog. Read more here.

Nutritional Outlook thanks Harry Rice, PhD, for the tip.