Latest Launches: November/December 2010


The newest finished products on the market.

Vitamin D Water
Glacéau’s Vitaminwater has introduced Vitaminwater Stur-D. Enhanced with vitamin D, calcium, and vitamin C (to promote collagen growth), as well as B vitamins, each 8-oz serving contains 10% of the daily value of vitamin D and calcium and 120% of the daily value of vitamin C, according to the brand.

Children’s Multivitamin
MegaFood, a marketer of whole-food supplements, has introduced what it says is the first 100% whole-food daily multivitamin for children. MegaFood Kid’s One Daily was formulated for children ages five and older and includes nutrients from wild blueberries, cranberries, organic brown rice, fresh carrots, whole oranges, and nutritional yeast.

Beta-Alanine Tablets
PowerBar has entered the sports-supplement category with its new Elite Series High Intensity beta-alanine dietary supplement. According to the company, the sustained-release tablets bear NSF for Sport certification and help build muscle carnosine to buffer muscle acids and reduce muscle burn and fatigue. Each two-tablet serving offers 1.6 g of beta-alanine.

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