Latest Launches: January/February 2013


The newest finished products on the market.

Muscle Milk Adds Tonalin CLA

BASF’s (Florham Park, NJ) Tonalin conjugated linoleic acid (CLA) headlines Muscle Milk’s new Evolve protein shake. A polyunsaturated conjugated fatty acid, Tonalin CLA has been clinically proven to reduce body fat by up to 10%, while maintaining lean body mass and preventing fat regain. Muscle Milk Evolve is a 110-cal protein shake. Each serving provides 12 g of protein and 1.5 g of CLA. Consumers should consume two servings per day to receive a daily total of 3 g CLA-a dosage for which BASF says science demonstrates the greatest benefits.

Low-Glycemic Cleanse Formula

Probiotic drink brand KeVita offers KeVita Daily Cleanse, a beverage that combines lemon and cayenne and the company’s proprietary blend of four strains of live probiotics-Bacillus coagulans, Lactobacillus paracasei, Lactobacillus plantarum, and Lactobacillus rhamnosus. The company calls the product “a healthy and convenient approach to cleansing” and a “low-calorie, low-glycemic interpretation of the classic Master Cleanse.” The product, which aims to curb craving for snacks and sugary drinks, contains only 10 cal and 2 g of sugar per bottle and is sweetened with stevia rather than high-glycemic maple syrup.

Drinkable Yogurt

Grupo Gloria’s new Pro Defensis drinkable yogurt for the Peruvian market combines probiotics and Biothera’s (Eagan, MN) immune-health beta-glucan ingredient Wellmune WGP. The companies say this is the first yogurt to combine the systemic immune-health benefits of Wellmune WGP and the gut health benefits of probiotics. Each bottle contains 100 mg of Wellmune WGP.

Reishi Extract Mushroom Complex

Unlike other Reishi mushroom extracts on the market, Life Extension says that its new Reishi Extract Mushroom Complex is both standardized for triterpenes and is more bioavailable. The product targets immune support. The firm adds that the advanced extraction technology it uses yields more bioavailable active compounds.

For Appetite Control

A Garcinia cambogia dietary supplement from supplements brand Genesis Today aims to support appetite suppression. The supplement features SuperCitrimax Garcinia cambogia, a standardized ingredient containing 60% hydroxycitric acid that has been shown to enhance thermogenesis and appetite suppression. It also contains ChromeMate, a highly absorbable, niacin-bound chromium complex that supports healthy blood sugar, cardiovascular function, and weight management. Both ingredients are from supplier InterHealth Nutraceuticals Inc. (Benicia, CA).

Energy-Boosting D-Ribose

Corvalen OPC-a natural D-ribose dietary supplement with added antioxidants-is the latest energy-enhancing supplement in Douglas Laboratories’ Corvalen dietary supplements line for athletes as well as everyday consumers. D-ribose can help maintain energy, heart function, and healthy cardiac stroke volume during high-intensity exercise or everyday activities. Corvalen OPC marries the benefits of D-ribose and oligomeric proanthocyanidins (OPCs) in a pomegranate beverage. In addition to replenishing ATP, the formula helps neutralize free radicals. Its ORAC value is approximately 4,100 umole TE/serving, which the firm says is on par with six or seven full servings of fruits and veggies.

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