Latest Launches: December 2012


The newest finished products on the market.

Calming Cognitive Supplement
Chemi Nutra’s SerinAid brand of phosphatidylserine is part of a new calming cognitive-health supplement by NeuroScience Inc. The product, Calm-CP, is said to provide focused, calming support for patients feeling anxious or experiencing sleep difficulty, lack of cognitive focus, and other symptoms of overstimulation. The company also launched an updated formulation of its adrenal function supplement, AdreCor, which supports fatigue, low mood, lack of initiative, and other feelings of understimulation. It features ingredients 5-methyltetrahydrofolate (5-MTHF) and methylcobalamin (vitamin B12).

Menopause Supplement
Magnolia, a new menopause supplement from Israeli supplement company Ta’am Teva Altman, features SoyLife, a proprietary soy germ extract enhanced with magnesium from ingredients firm Frutarom Ltd. (North Bergen, NJ). Unlike a whole soybean extract, soy germ by contrast is rich in the isoflavone daidzein, one of soy’s most active constituents, Frutarom says. SoyLife’s isoflavone content is standardized, and the company says studies show it helps alleviate menopausal symptoms such as hot flashes. Additionally, the firm says, studies show benefits for bone and heart health.

Coconut Water Powder
Superfoods retailer Navitas Naturals is now selling organic coconut water powder for on-the-go hydration. Procured from the juices of young, organic coconuts, coconut water powder is freeze-dried to maintain flavor and natural sources of electrolytes (sodium, magnesium, calcium, potassium, and phosphorus). One serving of the powder provides more potassium than a banana, according to Navitas Naturals. The company is offering this product for convenience when preparing smoothies, hydration sports drinks, and other recipes. Sold in a 5.8-oz resealable pouch, the product is certified organic and raw, vegan, gluten free, and kosher.

Vegetarian DHA for Baby
Nordic Naturals has launched a Baby’s DHA Vegetarian omega-3 supplement, derived from microalgae. Specially formulated for infants six months and older, the liquid supplement comes in a 1-oz bottle with a dropper so that it can be easily added to baby formula or food. “Dosage is based on the child’s weight, and the convenient dropper makes it easy for parents to measure out exactly what baby needs,” says Keri Marshall, MD, the company’s chief medical officer. Studies have shown that DHA omega-3 supports learning and language abilities, as well as healthy brain, eye, and nervous system function.

Probiotic Sliced Bread
A new probiotic sliced bread called Perman Pan Tajado, sold in Colombia, features Sabinsa’s (East Windsor, NJ) branded, GRAS-affirmed LactoSpore Bacillus coagulans probiotic strain. Sabinsa says it is the first non-dairy functional food to include LactoSpore. Among LactoSpore’s benefits is its hardiness to withstand the acidic environment of the stomach so that it can germinate and proliferate in the gastrointestinal tract within a few hours. The ingredient is stable at room temperature, requiring no refrigeration. The company says LactoSpore powder is standardized to contain 15 billion spores per gram. LactoSpore powder can also be supplied with lower spore counts. The bread is sold by Perman, a Colombian bread products producer.

No-Refrigeration Yogurt
Mt. Capra has introduced instant Yo-Quick yogurts that can be added to cold water and eaten without requiring refrigeration. Water is added to the yogurt in its packet, which is then shaken to mix the product. Each 1-oz packet makes a ½-cup serving. Yo-Quick is made from powdered goat milk that the firm says is shelf stable and promotes digestive health and the immune system with Ganeden BC30 probiotics. Special processing technology enables the company to maintain low temperature while preserving nutritional value.

Women’s Probiotic Supplement
Provella is a dietary supplement for women, designed to promote digestive, feminine, and immune health. Designed to be taken once daily, Provella tablets contain a proprietary blend of six bacteria strains: Lactobacillus acidophilus, Lactobacillus plantarum, Lactobacillus rhamnosus, Lactobacillus fermentum, Lactobacillus reuteri,and Bifidobacterium bifidum.The supplement is said to help restore and maintain balance of good bacteria to support digestive and vaginal health. It features patented, controlled-release technology to help protect the probiotics from harsh stomach acid until they reach and begin populating the gut.

Ashwagandha Drink Mix
Spice Pharm now includes Ixoreal Biomed Private Ltd.’s (Hyderabad, India) KSM-66 patented ashwagandha (Withania somnifera) ingredient in its line of stress-fighting instant drink mixes. Clinical trials have shown KSM-66 ashwagandha reduces levels of cortisol and perceived stress. Spice Pharm’s Stress-Less Instant Elixirs are patent-pending combinations of spices and botanicals meant to reduce elevated cortisol levels associated with chronic stress and to promote a healthy inflammatory response. Stress-Less is said to be the first beverage to feature GRAS-affirmed KSM-66.

Monk Fruit in the Raw
Cumberland Packing Corp., best known for marketing Sweet’N Low and Sugar in the Raw, has introduced its first monk fruit tabletop sweetener: Monk Fruit in the Raw. Fresh off the beginning of a national rollout, the new tabletop sweetener is sourced from Chinese luo han guo (commonly known as monk fruit), a vine fruit said to be 250 times as sweet as table sugar. Cumberland is marketing its monk fruit tabletop sweetener for consumers who want to cut back on sugar, and for diabetics in need of sugar substitutes. In contrast with other monk fruit sweeteners on the market, Monk Fruit in the Raw is marketed as a pure monk fruit sweetener without the addition of table sugar, sugar alcohols, or molasses. Dextrose is added to the product as a bulking agent. Cumberland’s line of alternative sweeteners also includes Stevia in the Raw and Agave in the Raw.

Whole-Food Multivitamins for Age 55+
Whole-food supplements brand MegaFood has launched multivitamin formulas for men and women over the age of 55. MegaFood’s whole-food supplements are produced from farm-fresh, local foods using a unique process that the firm says delivers the wholesome nourishment from the food; not just vitamins alone. The Women Over 55 formula contains breast-health nutrients and superfoods, including broccoli, green tea, and kale. Men Over 55 contains prostate-health nutrients, including tomato, pumpkin seed extract, and pomegranate extract.

Natural Ointment
Organix-South has introduced Triple Neem Care Ointment, a natural ointment the firm says is cooling, soothing, and can benefit a variety of skin irritations, including cuts, scrapes, burns, diaper rash, bug bites, acne, and eczema. Neem oil is extracted from the fruits and seeds of the neem plant (Azadirachta indica). Triple Neem Care Ointment features organic neem oil, as well as supercritical extracts from neem leaf and neem bark “for triple the power,” the firm says. 

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