Institute for Natural Medicine Launches Public Outreach Campaign


The Institute for Natural Medicine says it aims to “support the advancement of naturopathic medicine” by increasing public awareness through its new ambassador program.

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The Institute for Natural Medicine (INM; Washington, DC), a non-profit organization dedicated to increasing access to care by licensed naturopathic doctors, announced last week that it has launched the INM Ambassador Program to increase public awareness around the value of naturopathic medicine. The program will involve INM clinician and student ambassadors who will participate in coordinated outreach campaigns directed at both healthcare consumers and other health professionals.

As the interest and availability of naturopathic medicine has increased, so too has confusion around what naturopathic medicine does and doesn’t offer, INM explains. To that end, INM’s mission includes a push for rigorous licensing standards of naturopathic practitioners in all 50 states, as well as “building bridges with other health care disciplines.”

“A variety of practitioners with a wide range of experience, training, certification, and general competence practice under the umbrella of natural medicine, and that has made it difficult and confusing for consumers to understand,” said Michelle Simon, PhD, ND, president of the INM, in the program announcement. “We are committed to educating the public about the benefits of naturopathic medicine and connecting patients to legitimate licensed NDs in their region.”


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