IFT Preview: Healthy Flavors Boom in the U.S. Soft Drinks Market

July 2, 2013

Market researcher Innova Market Insights will report on the latest soft drink trends and emerging flavors at its Taste the Trend Pavilion, located at Booth #1576.

Market researcher Innova Market Insights will report on the latest soft drink trends and emerging flavors at its Taste the Trend Pavilion, located at Booth #1576. Daily, live presentations at the booth will include topics “Health Drives Flavor Hits,” “What’s the Next Greek Yogurt,” and “Snacks Revolution 2013.”

According to the company, healthy flavors such as herbs and spices, honey, and new-generation superfruits will be the next hits in the global beverages market. And, while flavor trends can vary markedly by region, research data from Innova Market Insights indicates that there is rising interest in superfruits globally, with pomegranate still leading the field. Pomegranate accounted for over 40% of tracked beverage launches featuring superfruit flavors over the June 2008 to May 2013 period-well ahead of açai and lychee, with accounted for 12.5% and 12% of tracked beverage launches, respectively. Emerging or new-generation superfruits are led by guanabana/soursop, cactus/prickly pear, and marula.

Vegetable flavors are also featuring strongly, the company reports, often in combination with fruit flavors, in juices, smoothies, and teas, adding health-giving phytochemicals, as well as a new flavor element.

Find out more by visiting the Innova booth.

Innova Market InsightsBooth #1576

Related Content:

News