
Live from SupplySide Global 2026, Nutritional Outlook’s Nicholas Jacobus speaks with Michael Anthonavage, VP of innovation at Vitaquest International, about the company’s 2027 consumer trends forecast and how it’s shaping supplement formulation.
Fun fact! Production of olives in California was originally intended for oil, but when the market for olive oil became too abundant and prices dropped, other sources of revenue were needed. By the early 1900’s, advances in canning technology created an opportunity for higher returns and many producers began producing olives for canning.
Production of olives in California was originally intended for oil, but when the market for olive oil became too abundant and prices dropped, other sources of revenue were needed. By the early 1900’s, advances in canning technology created an opportunity for higher returns and many producers began producing olives for canning.






