According to data supplied by IRI of Chicago, Illinois, sales of herbal dietary supplements in the food, drug, and mass market (FDM) channel increased by 7.16% in 2008 from 2007 sales, for a total figure of $289,248,200.
According to data supplied by IRI of Chicago, Illinois, sales of herbal dietary supplements in the food, drug, and mass market (FDM) channel increased by 7.16% in 2008 from 2007 sales, for a total figure of $289,248,200.
Although IRI data does not represent the entire FDM channel, as it does not include sales reports from Wal-Mart, Sam’s Club, and other large warehouse buying clubs, or from convenience stores.
Sales of cranberry (Vaccinium macrocarpon, Ericaceae) supplements, which increased by more than 23% in 2007 from 2006,3 continued to rise in 2008, making cranberry the top-selling herbal supplement product within the FDM channel.
