Herbal Supplement Sales Experience Slight Increase

According to data supplied by IRI of Chicago, Illinois, sales of herbal dietary supplements in the food, drug, and mass market (FDM) channel increased by 7.16% in 2008 from 2007 sales, for a total figure of $289,248,200.

Although IRI data does not represent the entire FDM channel, as it does not include sales reports from Wal-Mart, Sam’s Club, and other large warehouse buying clubs, or from convenience stores.

Sales of cranberry (Vaccinium macrocarpon, Ericaceae) supplements, which increased by more than 23% in 2007 from 2006,3 continued to rise in 2008, making cranberry the top-selling herbal supplement product within the FDM channel.