Marketers are bringing new ingredients-from cactus to hibiscus-to the ready-to-drink arena.
As previously reported by Nutritional Outlook, demand is growing for nitric oxide-boosting ingredients in sports supplements. It seems natural, then, to take the benefits of beet juice straight to endurance athletes among others.
Beet Performer is a brand doing just that. Launched early this year, the company says it is the first all-natural beet juice sold in a can. “The beet-based RTD category has been growing for several years, given the many great benefits of beet juice,” says president Matt Herzog. “Beet juice has been found to improve stamina and strength, boosting athletic performance. Beet juice also lowers blood pressure.” Natural grocery stores like Sprouts, as well as Amazon.com, are now selling the product.
<<Previous Next>>
Photo from Beet Performer
The Nutritional Outlook Podcast Episode 29: 2024 Ingredients to Watch
January 31st 2024Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.
The Link Between Immune Health Benefits & Healthy, Active Lifestyles
January 11th 2024Better immune health means more healthy, active days – and who doesn’t want that? Now, we’re in an era where consumers want to be proactive about their immune health. Nutritional Outlook’s latest podcast highlights one key immune health ingredient, IMMUSE™, that brings a unique mode of action to activate pDCs (plasmacytoid dendritic cells)* — a pivotal leader within the immune system.
Continuing innovation in algae-DHA: Natural Products Expo West 2024 Report
March 26th 2024At this year’s Natural Products Expo West, two brands have launched their own versions of algae DHA ingredients; FrieslandCampina and Aker BioMarine. Each brand showcased a different approach to the ingredient.