OR WAIT null SECS
For weight management, ingredient suppliers are talking satiety. Which ingredients fit the bill?
Statistics compiled by the World Health Organization (WHO) show that worldwide obesity more than doubled in the years from 1980 to 2008. Nearly two-thirds of the world’s population now lives in countries where overweight and obesity are silent killers.
The United States is the worst offender. In 2010, just one year ago, 80.5% of the male population 15 years of age or older was overweight or obese. For women, the figure was only slightly better-76.7%.
Can anything be done to stop us from supersizing ourselves into an early grave? Perhaps yes.
If one theme became clear from the research done for this article, it is that feeling full is very important to U.S. consumers. Therefore, satiety is a key objective in most products aimed at weight management.
Katherine Bond, director of business development for Irvine, CA–based Cyvex Nutrition, describes her company’s SolaThin ingredient, introduced earlier this year, as a pure potato protein extract consisting of several low-molecular-weight proteins, including protease inhibitor PI-2. According to Bond, “PI-2 enables the release of cholecystokinin (CCK), a naturally occurring peptide clinically shown to produce a feeling of gastric fullness, and thus can help reduce food consumption up to 20% in reported results.”
“SolaThin contains more than 90% protein content to promote a greater sense of satiety,” she adds.
Kemin Health’s Slendesta is also a natural potato extract. Derived from white potatoes, it is “a patented, safe, and natural satiety ingredient,” according to Corey Jansen, product manager for the Des Moines, IA–based company. Standardized to its active component, PI2, Slendesta promotes the release of CCK. Once released, CCK travels through the blood targeting various organs, where it induces feelings of fullness and satisfaction. Satiety again.
Slendesta’s satiety benefits, along with the satiety effects of another ingredient, InSea2, were recently examined as part of a randomized, double-blind, placebo-controlled study on Gly-Sea-Max, a branded dietary supplement by Douglas Laboratories.
The company promotes Gly-Sea-Max for supporting normal glycemic response, satiety, and fullness. InSea2, an ingredient from InnoVactiv Inc. (Rimouski, QC, Canada), is a polyphenolic algal extract said to inhibit digestive enzymes alpha-amylase and alpha-glucosidase.
The Gly-Sea-Max study was completed by 38 male and female volunteers. According to researchers, the active-ingredient group showed greater increases in satiety after consuming a meal, compared to placebo.
Jansen says the key to successful weight management is to help prevent dieters from feeling constant hunger pangs. “The feeling of hunger, or sometimes just the fear of feeling hungry, can cause many weight-management programs to fail,” he explains.
“Calorie for calorie, research has shown that protein can help people feel fuller longer than carbohydrates or fats [can],” says Matt Pahnke, director of nutrition research for the Dairy Research Institute (DRI) in Rosemont, IL. He cites research showing that whey protein may lead to satiety by stimulating several gastrointestinal hormones that are thought to regulate appetite control in the brain. A side benefit: whey protein can help maintain muscle.
K. J. Burrington, representing the Wisconsin Center for Dairy Research at University of Wisconsin-Madison, an affiliate of DRI, says, “Because it is so easy to use in food and beverage applications, manufacturers are using the dairy protein in snack bars, beverages, flavored waters, smoothies, oatmeal, and coffee drinks.”
Vikki Nicholson, vice president, U.S. manufacturing and ingredients marketing, U.S. Dairy Export Council, another DRI affiliate, adds, “Feeling full reduces cravings for snacks and helps consumers eat less; feeling full makes them feel satisfied and content.”
Nicholson cites a 2008 study conducted by Dairy Management Inc., an umbrella organization for these dairy industry entities, in which two-thirds of consumers said it was extremely important or very important that a food or beverage make them feel full.
Whey is also at the heart of weight-management offerings from FrieslandCampina Domo, located in Paramus, NJ. William Martirano, technical sales manager, R&D, says the company’s Hyvital whey hydrolysates are naturally rich in protein and low in fat, making them an “ideal ingredient to maximize any weight-management program.”
In addition, says Martirano, “The main thing science is showing now is that a lack of weight management can cause disease such as diabetes and other health-related issues. Weight management is not only desirable for appearance’s sake, but, more important, for physical well-being and prevention of life-threatening illnesses.”
Soy, not whey, is the protein of choice for Solae, of St. Louis, MO. Greg Paul, director of business development, says Solae offers soy protein isolates and soy protein concentrates in powdered and textured forms. They also are used for crisps, which commonly find their way into nutrition bars or are recruited for multigrain protein nuggets that also include grains of rice, barley, and oats.
Paul says soy is not only comparable to high-quality animal protein but is the only nutritionally complete source of vegetable protein widely available. In one 2009 study, subjects following a so-called Eco-Atkins low-carbohydrate diet lost an average of 8.8 lb. Soy protein contributed a significant portion of the plant protein in the low-carbohydrate test diet, at 25 g of soy protein/day (nearly 25% of total protein consumed).
At Anaheim, CA–based Gencor Pacific, managing director R.V. Venkatesh adds: “Current weight-management science focuses more on satiety and on reducing abdominal adiposity. Weight loss per se has taken a backseat. The key issue is to avoid complications due to obesity. And that can be addressed by controlling eating and by controlling abdominal adiposity, which is indicated by waist circumference.” The new paradigm is “it’s the waist that matters, not the weight,” he says.
According to Venkatesh, Gencor’s Slimaluma is a proprietary extract of the herb Caralluma fimbriata. Like hoodia, it is a succulent (not a cactus) that belongs to the Asclepiadaceae family. In India, he says, many tribes make their living as hunter/gatherers. When their members go off into the forest for days at a time, they don’t carry any cooked food. Instead, they chew on and eat the stems of Caralluma fimbriata, which grows wild in the region. This is enough to keep their hunger and thirst under control.
The same herb-Caralluma fimbriata-is the basis of a weight-management ingredient offered by Nutraceuticals International, of Elmwood Park, NJ. Marketing director Nichole De Block says the product is available from her firm’s India-based GMP-certified partners. She reports that it has been eaten in rural regions for centuries and is believed to have an effect on the appetite-control center of the brain. For this reason, says De Block, “It is commonly known as ‘famine food’ in India.”
Regarding Nutritional Outlook’s recent weight-management feature story “Full of Promise” (September 2011 issue, page 44), the editors would like to clarify that Gencor Nutrients Inc.’s Slimaluma ingredient is a proprietary extract of Caralluma fimbriata that holds two U.S. patents (7060308 and 7390516), as well as patents in several countries around the world. The company says that Slimaluma’s claims for safety and efficacy in appetite suppression, waist reduction, and weight management are backed by dosage validation, human clinical, and multiple safety studies. The company also has GRAS status for its proprietary ingredient. Moreover, the company states that in contrast to Slimaluma extract, the straight herbal powder form of Caralluma fimbriata does not possess the same efficacy. Nutritional Outlook would like to clarify that ingredient supplier Nutraceuticals International, also mentioned in the story, offers Caralluma fimbriata only in herbal powder form, and not in extract form.]
DSM Nutritional Products, a firm with world headquarters in Basel, Switzerland, and U.S. offices in Parsippany, NJ, and Ames, IA, reserves center stage in the weight-management category for Fabuless, a patented lipid emulsion.
Caroline Brons, senior marketing manager, says the ingredient works with the ileal brake, the body’s “natural appetite controller,” to enhance satiety and reduce calorie intake (by up to 30%). It also helps reduce the regaining of weight after dieting. It is available in liquid and powdered form and can be used in a variety of applications, including yogurt, smoothies, and milk, as well as dry mixes, protein (meal replacement) drinks, and more.
Nithya Hariharan, a DSM market analyst, emphasizes, “The modern female consumer doesn’t seem to be searching for ‘weight-loss’ products so much as wanting something that targets ‘weight management.’ The products should be performance-based as opposed to solely focusing on vanity. Because more women are working and tending to families concurrently, they require a weight-management product that provides energy as well as decreasing stress.”
FenuLife is North Bergen, NJ–based Frutarom’s leading ingredient in the weight-management area. Eden Somberg, a technical specialist in the company’s Health Business Unit, describes FenuLife as a deodorized galactomannan extract from fenugreek that “helps to lower the glycemic index and prolong satiety.”
According to Somberg, the goal of any good weight-loss formula should be to work on cravings, appetite suppression, energy, and mood. “The need for lifestyle changes, particularly exercise, cannot be overstated,” she says.
Icon Group LLC (Brattleboro, VT), an affiliate of NutraGenesis, recently launched TrimElite, which it describes as “a next-generation multifunctional, proprietary nutraceutical ingredient for healthy weight management and metabolic wellness.” Boasting structure-function claims in weight management, satiety, appetite control, thermogenesis, metabolic wellness, cardiovascular health, blood sugar balance, stress reduction, and mood enhancement, TrimElite is aimed at managing both leptin and cortisol, two hormones that play pivotal roles in regulating weight and metabolic health.
The company says leptin is produced by fat cells and actively crosses the blood-brain barrier in healthy-weight individuals to influence satiety, appetite control, glycemic balance, and metabolism. Leptin function is reduced when the body becomes resistant to its effects as a result of inflammation accompanying weight gain. TrimElite helps promote healthy leptin function through a reduction in systemic inflammation.
Cortisol is described as “an appetite-promoting hormone produced by the adrenal glands in response to many types of stress people encounter in their daily lives.” TrimElite is intended to help reduce stress-induced appetite by reducing serum cortisol levels.
P.L. Thomas (Morristown, NJ) bases part of its weight-management philosophy on nutraceutical ingredient Satiereal, which is aimed at lowering food cravings.
Vladimir Badmaev, MD, PhD, the company’s director of scientific and medical affairs, describes Satiereal as a patented extract of saffron stamen (Crocus sativus) that works by decreasing stress and improving emotional wellness, thus producing a state of satiety. Satiereal is reputed to enhance activity of the neurotransmitter serotonin that controls satiety, appetite, mood, and compulsive behavior, and also decreases anxiety. The company says that double-blind, placebo-controlled clinical trials have shown Satiereal to increase satiety, decrease hunger, reduce sugar cravings, and reduce compulsive snacking between meals. Moreover, 80.7% of women taking Satiereal in the trials lost weight, with a maximum of 11 lb lost in two months, and weight loss accounted for in fat mass rather than lean mass.
Shaheen Majeed, marketing director for Sabinsa Corp., which has U.S. offices in East Windsor, NJ, and Payson, UT, states, “The current trend is to comprehensively address weight-management support through fat breakdown, lean body mass buildup, and satiety support. Since metabolic syndrome is often linked with obesity, phytonutrients such as fiber that potentially reduce risk factors for cardiovascular disease and support the maintenance of healthy blood sugar levels are also included in weight-management support measures.”
According to Majeed, Sabinsa’s LeanGard is a blend of three important ingredients: 1) Forslean, a patented, “clinically validated” natural extract from Coleus forskohlii roots that supports lean body mass and a healthy body composition, 2) GarCitrin, a patented natural satiety support extract from the fruit rind of Garcinia cambogia (Malabar tamarind), containing hydroxycitric acid and garcinol, that is “better absorbed and utilized” than extracts containing hydroxycitric acid alone, and 3) Bioperine, a patented extract from black pepper fruits that enhances the bioavailability of the other two nutrients.
Lipid Nutrition, a Dutch company with U.S. offices in Channahon, IL, offers PinnoThin, its Korean pine nut oil ingredient. Described by the company as an “innovative satiety ingredient,” it boasts Generally Recognized as Safe status for use in baked goods and baking mixes, beverages and beverage bases, breakfast cereals, dairy product analogs, fats and oils, grain products and pasta, fluid milk and milk products, nuts and nut products, processed fruit and fruit juices, processed vegetables and vegetable juices, snack foods, soft candy, and soup and soup mix applications.
At Orgenetics Inc. in Anaheim, CA, Jit Maheshvari, vice president of marketing, says, “Any natural ingredient that helps a consumer to stop for few seconds to choose the right food from a decorative menu or food table can be the right ingredient for weight management. Many appetite suppressants can help on this issue. Ideally, dietary fiber will be the choice of ingredient to provide a filling effect. And a few ingredients can help in fat burning. I think these main concepts are the basis of weight management.”
His company’s leading product in this area is AimSlim, a standardized extract of organic Achyranthes aspera. This traditional Indian herb contains protein, fatty acids like oleic acid and linoleic acid, and saponin glycosides. Hypothetically, dietary oleic acid can convert into a fat messenger called oleoylethanolamide (OEA). OEA decreases meal frequency. Published literature also suggests that OEA acts independently of the cannabinoid pathway and regulates PPAR-alpha activity to stimulate lipolysis (the breakdown of fat stored in fat cells).
Phase 1 Hunger Controller, in combination with Phase 2 Carb Controller and Phase 3 Sugar Controller, leads the weight-management parade at Kearny, NJ–based Pharmachem Laboratories.
Mitch Skop, the company’s senior director of new product development, describes Phase 1 as “a convenient family of flavored beverage powders” containing trademarked Olibra, which has been clinically shown to promote appetite control and satiety. A study published in the International Journal of Obesity showed that subjects who consumed foods containing Olibra had significantly reduced food intake at subsequent meals.
On April 19, the FTC held a press conference in Chicago to announce lawsuits against third-party Internet marketers of aÃ§ai berry weight-loss pills. According to the FTC, “Millions of consumers are being lured to Web sites that imitate those of reputable news organizations. The ‘reporters’ on these sites supposedly have done independent evaluations of aÃ§ai berry supplements, and claim that the products cause major weight loss in a short period of time with no diet or exercise. In reality the Web sites are deceptive advertisements placed by third-party or ‘affiliate’ marketers.” FTC said these fake news operations are the subject of a nationwide law-enforcement initiative.
Noting that “all natural ingredients for… weight management are supposed to be slow-working,” Jit Maheshvari of Orgenetics asserts, “Any claims of dramatic effects obviously bring government regulators’ attention.”
Overreaching claims don’t just distress regulators and consumers, but also many of the sources interviewed for this article.
Cyvex Nutrition’s Katherine Bond says, “Science is now examining why people make the decisions they do when it comes to diet and food. Managing weight [requires] a change in lifestyle and a personal choice. Supplements that are effective in weight management will provide the bridge that helps a person make better choices in all aspects of their health.” Stressing satiety, she suggests, “If a person doesn’t feel starved, he or she may take the time to cut up fresh strawberries as opposed to opening a bag of chips.”
Bond warns that consumers who seek instantaneous results when dieting are destined to fail. “Changing bad habits takes time,” she insists. “The FDA came down hard on stimulants that may have worked, but with serious, detrimental side effects. Any product in the future that claims to provide rapid results is bound to get the FDA’s attention.”
All responsible suppliers should have concerns about fraudulent or mislabeled ingredients in the market, says William Martirano of FrieslandCampina Domo. Citing repeated consumer warnings by FDA, Martirano indicates that the government has found a lot of these adulterated products in the weight-loss, bodybuilding, and sexual-enhancement categories. In his opinion, this makes it more difficult for companies with proven ingredients to obtain FDA approval for legitimate claims.
“The weight-management area has been beset by products lacking proper science and clinical studies. This has been exacerbated with products being sold based on hype and exaggerated claims,” says R.V. Venkatesh of Gencor Pacific. The regulatory authorities have now clamped down heavily, he says, and many products have been withdrawn. Venkatesh calls for continued education to lead consumers away from seeking a “silver bullet” that would magically allow them to lose pounds and inches without doing anything. He believes the only lasting solution to maintaining ideal body weight is “a proper diet and exercise regimen with judicious supplementation.”
At P.L. Thomas, Vladimir Badmaev talks about a “lack of understanding” about why the world now has an estimated one billion people who are judged overweight and some 300 million who are obese. He suggests that our supersized meals and sedentary lifestyle are risk factors, leading to our bodies being unable to handle nutrient excesses properly. “Barraged by food, the body develops misguided mechanisms that actually cause body composition imbalance, excessive white fat, and overweight and obese conditions.”
OmniActive’s (Short Hills, NJ) vice president Hiren Doshi refers to “a growing realization that ‘miracle products’ with overstated claims and inadequate scientific data are likely to have undesirable or even dangerous side effects.” He suggests that scientists, formulators, and consumers are willing to support well-researched ingredients with solid scientific evidence on efficacy and safety. In his view, this is the way to combat “globesity.”
FrieslandCampina Domo: Vivinal GOS is a prebiotic galacto-oligosaccharide. The consumption of this ingredient has been shown to induce satiety and in turn reduce daily caloric intake.
Vivinal GOS induces feelings of satiety through the production of SCFA (short-chain fatty acids). The short-chain fatty acids are produced by the fermentation of the galacto-oligosaccharides in the large intestine.
Studies propose that the short-chain fatty acids are thought to impact the secretion of certain satiety-related hormones. This, in addition to a suggested delayed gastric emptying mechanism in the presence of Vivinal GOS, makes it a potential ingredient for weight management.
Solae: Solae recently launched SUPRO Nugget 570, which uses patent-pending technology and features 90% protein on a dry-weight basis. This nugget can be used for nutritional bars, snacks, bakery products, cereals, and more, says the company.
Frutarom: Portusana is an extract from Purslane/Portulacca spp. It is said to exert a triple-action effect on blood glucose, making it “not only effective for diabetes but creating an impact on satiety via blood glucose affecting hunger and energy levels.”
In addition, Frutarom offers a specialized extract of yerba matÃ©. The company says that its matÃ© product differs from many other caffeine-laden products in that it is mineral-rich and provides a nourishing form of energy while helping to suppress the appetite.