Dietary Supplement Usage Stats, Courtesy of CRN


What does consumer dietary supplement usage look like in the United States? A new infographic tells all.

What does consumer dietary supplement usage look like in the United States? The Council for Responsible Nutrition (CRN; Washington, DC) offers up a handy infographic full of stats.

The infographic addresses such consumer usage data as:

  • Who takes dietary supplements?

  • What types of supplements do supplement users take?

  • Where do they store their supplements?

  • When did they start taking supplements?

  • Why do they take supplements?

According to topline data, up to 75% of U.S. adults aged 55 and older report taking dietary supplements. Usage among younger consumers (aged 18-34) isn’t too shabby, either, at 64%. Female usage outpaces male usage, with 72% of U.S. adult women reporting taking supplements compared to 64% of men.

Vitamins and minerals account for the largest slice of supplements taken by supplement users, at 97%, with multivitamins leading the pack at 77%. Consumers are also taking their fish oil (28%). The infographic also contains stats on vitamin D, calcium, fiber, probiotics, Echinacea, protein bars, whey supplements, energy drinks, and more. Most purchases are made in mass-market stores.

Statistics come courtesy of the association’s 2013 annual survey assessing consumer attitudes and behaviors towards dietary supplements. The full 2013 survey includes much more data and is available to CRN members for purchase.

For more information, contact CRN’s Nancy Stewart at or 202/204-7684.

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