CSPI is Considering Litigation against Amway

March 2, 2012

The multimarketing company Amway is reportedly running a number of deceptive/unlawful marketing claims on powdered drink mixes.

Multilevel marketing company Amway (Ada, Michigan) is running a number of deceptive/unlawful marketing claims on two dietary supplements, according to the Center for Science in the Public Interest (CSPI; Washington, DC).

Concern surrounds two of Amway’s Nutrilite powdered drink mixes: Fruits and Vegetables 2GO Twist Tubes and Immunity Twist Tubes. The first product claims to represent two servings of fruits and vegetables and “the antioxidant equivalent of 2 servings,” according to CSPI. The second product is marketed as an “Immune system booster” that will “protect your cells,” claims CSPI says are unlawful and imply disease prevention. The Immunity Twist Tubes are available in a strawberry kiwi flavor (with images of both fruits on the package), but neither ingredient is found in the product.

Another point of contention, says CSPI, is that both products contain the artificial sweetener sucralose, despite a print ad suggesting one of the products contains no artificial ingredients.

CSPI says it may file a class-action lawsuit against Amway unless it stops advertising the unsubstantiated claims.