CRN Releases Educational Tool for Sellers, Marketers of Dietary Supplements

January 21, 2011

“Roadmap for Retailers: Safely Navigating What You Say about Dietary Supplements,” is a tool intended for employees in need of basic education on industry practices.

The Council for Responsible Nutrition (CRN; Washington, DC) has made available an educational pamphlet to assist industry in understanding rules and moral conduct when selling and marketing supplements.

Titled “Roadmap for Retailers: Safely Navigating What You Say about Dietary Supplements,” the tool is intended for employees in need of basic education on industry practices. Features of the “roadmap” include a brief history of dietary supplement laws, do’s and don’ts of dietary supplement sales, and tips on educating consumers and warnings for retail clerks who offer personal testimonies.

A glossary of terms and a guided to understanding dietary supplement labels is also included.

“Responsible retailers invest in educating their employees about the do’s and don’ts of supplement sales,” says Steve Mister, president and CEO of CRN. “It’s prudent to have educational materials available to get new employees up to speed and as a refresher for long-term employees.”

The “Roadmap for Retailers” can be downloaded at CRN’s website and is available for purchase in bulk quantities.