Thirty-five percent of consumers have already eaten or would consider consuming products containing stevia, according to consumer data tracked by The NPD Group since last August.
Thirty-five percent of consumers have already eaten or would consider consuming products containing stevia, according to consumer data tracked by The NPD Group since last August. This level of consumer acceptance is similar with acceptance of aspartame and sucralose, says the market researcher.
By comparison, 39% of consumers said they have or would eat or drink products with aspartame (sold under the trade names Equal and Nutrasweet). Approximately 51% of consumers said they would eat or have eaten sucralose, sold under the trade name Splenda, among others.
According to NPD, such numbers indicate that since being approved Generally Recognized as Safe (GRAS) by the Food and Drug Administration (FDA) two years ago for use in food and beverages, stevia is finding growing popularity with consumers and gaining a stronger foothold in the sweeteners market.
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The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.