Comax Launches New Natural Flavors for Energy Drink Market

Study shows the safety and tolerability of the beetroot extract Sabeet. Researchers also observed a trend for elevated nitrate level and reduced insulin levels.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

The branded palmitoylethanolamide (PEA) ingredient called Levagen+ significantly improved dynamic lower body power, and did not inhibit strength training adaptations unlike NSAIDs or other analgesics.

Energy products and as a result, caffeine, remain huge sellers, but consumers are increasingly interested in “clean” sources of energy.

Consumers are looking for healthy beverages with targeted benefits.

New York State's motion to dismiss CRN's lawsuit against the law banning the sale of weight management and muscle-building supplements to minors has been partially denied, allowing CRN to proceed with its First Amendment Claim.