CBD: The Road to Quality Chapter 4: How to Choose the Right Testing Lab



Tuesday, September 14, 2021 at 11am EDT| 8am PDT| 4pm BST| 5pm CESTWhat problems are we seeing with testing labs across the CBD industry? Plus, learn about the variations in quality between testing labs, and get guidance on how to find a trustworthy and high-quality testing lab.

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Event Overview:

Series Overview:

The quality gap is widening as more products enter the CBD market. Government regulators, industry critics, and responsible market players are well aware that many products in the market are failing to meet label claims. As competition grows in the CBD market, and as industry scrutiny increases, responsible companies must stand out by ensuring they employ industry best practices for putting credible, high-quality products on the shelf.

In this webcast series, we go back to basics: How to employ best practices in cultivation, extraction, processing, testing, and third-party certifications. Join us as we take a deep dive into the science of cannabis and what the future of excellence holds.

Webcast Overview:

Chapter 4: How to Choose the Right Testing Lab

What problems are we seeing with testing laboratories across the CBD industry? Elan Sudberg of Alkemist Labs and Christopher J. Hudalla of ProVerde Laboratories will present some 101 basics on best practices to choose a testing lab as well as the unique challenges in doing so. Learn about the variations in quality between testing labs, and get guidance on how to find a trustworthy and high-quality testing lab. Then join us for a panel discussion where CBD companies, such as Bluebird Botanicals, will discuss how they chose their testing labs and other pertinent questions related to quality control.

Key Learning Objectives:

  • Choosing a testing lab
  • Key questions to ask labs
  • Best practices
  • Learn about the variations in testing labs

Who Should Attend:

  • Processors
  • Manufacturers
  • General Management
  • Legal / Regulatory
  • Science
  • Product Development
  • Marketing / Creative
  • R&D
  • Cultivators/Growers
  • Extractors


Élan M. Sudberg
Alkemist Labs

Élan M. Sudberg is CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant authentication, botanical ingredient identification, and quantitative analytical services to the Food & Beverage, Nutraceutical, and Cosmeceutical Industries. He holds a degree in chemistry from California State University Long Beach and has authored numerous articles on phytochemistry and analytical techniques for the natural products and nutraceutical industry. Elan is on the executive committee of the American Herbal Products Association (AHPA) board, on the AHPA Education and Research on Botanicals Foundation board, and was founding chair of the Hemp and Medical Marijuana Committee (now the Cannabis Committee). He received the 2019 NutraIngredients-USA NutraChampion award for advocacy of best testing practices.

Christopher J. Hudalla, PhD
Founder and Chief Scientific Officer
ProVerde Laboratories

Christopher Hudalla is a Ph.D. analytical chemist with more than 30 years of research experience in analytical chemistry. He is the Founder and Chief Scientific Officer of ProVerde Laboratories, Inc., a premier analytical research and testing facility for the regulated cannabis and hemp industries. Dr. Hudalla received his M.S. and Ph.D. from the University of California at Santa Barbara, and has delivered presentations all over the world in his areas of expertise, including analytical testing, extraction and research specific to cannabis and derivative products. He is active in numerous scientific organizations, contributing to efforts for the development and standardization of cannabis testing methodologies aimed at ensuring consumer safety.

David Sommer
Vice President of Operations
Bluebird Botanicals

David Sommer is the Vice President of Operations for Bluebird Botanicals, a manufacturer and retailer of hemp supplements. He has been with the company since 2014, dealing primarily with supply chain optimization, manufacturing, and all matters relating to regulations and industry compliance. David created Bluebird's public-facing batch system, designed to disclose third-party test results to consumers. Working with Bluebird’s Quality Assurance team, he also developed their rigorous product specifications for purity and cannabinoid potency. He is currently a member of the American Herbal Products Association’s Cannabis Committee and is formerly a member of the USHA technical committee.

Brittany Carbone
CEO and Founder

Brittany Carbone launched TONIC in 2017, while working as a personal trainer on Long Island, NY. Looking for a natural way to manage anxiety and depression with a product that could be used daily, she began combining CBD with Ashwagandha root experimenting with the idea that together they could cover more ground, effectively doubling down on each other’s effects to create a stress-relieving, mood-boosting, adaptogenic powerhouse. That’s exactly what they did, and realizing the profound effects it had on her own mental and physical health, Carbone saw the opportunity to share high quality, plant based healing with the world.Carbone grew the company from a side hustle operating out of her parents’ kitchen to the 7-figure business it is today, all while staying true to her original vision and mission of bringing the most healing to the most people.Brittany not only leads the all-female team at TONIC as the Founder and CEO, but she also co-founded Tricolla Farms and Bardo Labs with her husband, Erik, to create a fully integrated, sustainable hemp supply chain.From quality-driven product innovation and the adoption of industry-leading authenticity technology to highlight each product’s seed to sale traceability, to TONIC’s monthly giving initiatives and Bardo’s social equity programs, Carbone is paving the way for an industry that operates with intention, integrity and inclusivity.

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