Bad Review Tactic 8: Solicit reviews from the keyboard-challenged

The potential of postbiotic formulations.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

As consumers embrace alcohol-free lifestyles, classic cocktail flavors may be a great way to delivery functional ingredients in beverage and gummy dosage formats.

Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.

The U.S. Hemp Authority (USHA) has announced the launch of its Adult Use Hemp Product Certification Program in an effort to “reshape public policy around hemp, and to build confidence among retailers and consumers alike.”

Fenuflakes is a formulation that featured debittered, defatted flakes of fenugreek seeds, rich in fiber and high in protein as well as ultra-low in fat and carbohydrates.