Bad Review Tactic 7: Secure positive reviews from happy customers
A bad online review doesn’t have to hurt-that is, if a nutrition firm already has a recovery strategy in place.
Sometimes, all it takes is fulfilling an unhappy customer’s request to then see a glowing review from that customer pop up on your website minutes later. “If you have a customer that is beside themselves with glee over your service, you need to take advantage of that,” says RightNow Communications’ Tucker.
“Ask them to write a brief testimonial, and then place it on a special testimonial page on your site. You can link this page to your Google Maps page quite easily. Look for the ‘Link to this Page' link that is found on the bottom right corner of your reviews page. Add the link to your testimonial page, and you’re done.”
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