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Bad Review Tactic 6: Counter-balance negative reviews with your own online-reviews domain
Given that there will probably be instances when you’ll deal with a belligerent customer who cannot be pleased no matter what you do, the next best thing is to maintain your own online-reviews domain on your website.
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Given that there will probably be instances when you’ll deal with a belligerent customer who cannot be pleased no matter what you do, the next best thing is to maintain your own online-reviews domain on your website.There are a number of service providers with turnkey solutions that will enable you to do this, including Zuberance.
Sometimes, all it takes is fulfilling an unhappy customer’s request to then see a glowing review from that customer pop up on your website minutes later. “If you have a customer that is beside themselves with glee over your service, you need to take advantage of that,” says RightNow Communications’ Tucker.“Ask them to write a brief testimonial, and then place it on a special testimonial page on your site. You can link this page to your Google Maps page quite easily. Look for the ‘Link to this Page' link that is found on the bottom right corner of your reviews page. Add the link to your testimonial page, and you’re done.”
Customer Lobby, an online-reviews service provider, includes a service that calls your customers, solicits their feedback over the phone, and then transcribes the reviews to text for easy posting online. It also syndicates these reviews-as well as those it secures from people who know how to use keyboards-across the Web, including Facebook, Twitter, Bing, Google, and Yelp.