Bad Review Tactic 2: Keep cool

Fun fact! Tarragon has been used in traditional medicine as a remedy for toothaches. Click to read more.

Rockstar Energy recently launched a new marketing campaign promoting its sustained mind body energy claim that has been substantiated through clinical research. Nutritional Outlook talks to Pepsi's vice president of North American Beverage R&D, Danielle Barbaro to discuss the study, why it was important for Rockstar Energy to conduct this study, and the value of fortifying energy drinks with nutraceuticals such as lion's mane.

Health-minded consumers, especially Generation Z, value nutraceutical companies with sustainability embedded into their corporate philosophy—from product development to packaging. This article discusses how responsible companies are responding to the consumer call for greater sustainability by implementing environmentally friendly manufacturing practices that ultimately lead to waste reduction, improved supplier communications and lower supply chain risk. Those who have taken steps to demonstrate a genuine commitment to sustainability are standing out with improved outcomes for all.

Nutritional Outlook interviews Scott Dicker, market insights director from market researcher SPINS, about ingredients and product categories nutraceutical and nutrition product manufacturers should watch in 2024.

PharmaLinea to introduce a new, clinically studied product for the support of joint pain and mobility, as well as line extensions to its >Your< Prediabetiq and >Your< Iron product lines.

The company will be highlighting new research that demonstrates the ability of its Peptan collagen peptide brand to support sleep quality, reduce gastrointestinal discomfort, and enhance skin health, including density, hydration, and elasticity.