Facebook no longer enables free advertising. Here's what nutrition firms can do.
Bite the bullet, buy the boost. Even though the deal is not nearly as good as before (posts used to be free), buying a “boost” from Facebook to reach everyone who has “liked” your page is still relatively inexpensive compared to other advertising. “Facebook placement is really, really cheap compared to other channels,” said Meltwater's Nuccio in her blog. “I have a consultant friend who works with a charity, and they saw their organic reach tank by 90%-from a reach of 750 to about 75-with the recent changes. They then spent $200 for promoted posts, and they reached 4500 people.”
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The Nutritional Outlook Podcast Episode 33: Keeping up with contract manufacturing
July 26th 2024Nutritional Outlook talks to Lauren Samot, commercial innovation leader, and Blayney McEneaney, sales executive at Vitaquest International, about trends within the contract manufacturing space, and the ways in which contract manufacturers like Vitaquest keep up with the market and differentiate themselves from the competition.