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Facebook no longer enables free advertising. Here's what nutrition firms can do.
Bite the bullet, buy the boost. Even though the deal is not nearly as good as before (posts used to be free), buying a “boost” from Facebook to reach everyone who has “liked” your page is still relatively inexpensive compared to other advertising. “Facebook placement is really, really cheap compared to other channels,” said Meltwater's Nuccio in her blog. “I have a consultant friend who works with a charity, and they saw their organic reach tank by 90%-from a reach of 750 to about 75-with the recent changes. They then spent $200 for promoted posts, and they reached 4500 people.”
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