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Facebook no longer enables free advertising. Here's what nutrition firms can do.
Beef up your e-mail marketing. Many businesses are aggressively seeking the e-mail addresses of people who have “liked” them on Facebook. The theory: If people have gone out of their way to “like” your business on Facebook, they’ve already signaled that they want communications from you. With e-mail, you can go direct to these people, without worrying about a middleman.
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