Are natural products still patentable? A federal circuit’s decision in a recent high-profile court case gives comfort to natural product marketers that they may indeed be able to, under the right circumstances, patent their natural products.
Retailers and brands might want to consider signing up to the subscription model—at least for a trial run.
Historically, when pharmaceutical and supplement brands pursue, promote, or sell products featuring the same, or similar, active ingredients, their relationship becomes antagonistic. But can things change?
The biggest shift in multivitamin thinking involves meeting consumers where they are—in their lifestyles and their life stages.
Whole-food supplements, their advocates insist, better deliver the nutrition of whole foods than do isolated, chemically synthesized supplements—an approach fitting with what consumers are looking for today.
Some are familiar leaders, while others are now gaining awareness.
Algae’s valuable nutrition stores are prized in today’s human health market.
The goal for softgel manufacturers when handling marine oils like fish and krill oil is to minimize oxidation at all costs.
Recent research on boswellia, mushrooms, ashwagandha, and more.
Here’s what the latest research shows about five of the market’s fastest-growing cognitive performance ingredients.
As more wellness products enter an already crowded market, packaging remains paramount to marketing and branding efforts.
According to Innova Market Insights, the number of foods and beverages positioned toward skin health saw 15% average annual growth globally between 2014 and 2018.